ABOUT me

Hey, I’m Cesca.* I whip up wonderful words, clever copy and creative concepts that look, sound and do good.

*short for Francesca Hadland and pronounced with a -ch- like Cheddar, chocolate or Chandler Bing (in case you were wondering, and even if you weren’t).

ABOUT me

Hey, I’m Cesca.* I whip up wonderful words, clever copy and creative concepts that look, sound and do good.

*short for Francesca Hadland and pronounced with a -ch- like Cheddar, chocolate or Chandler Bing (in case you were wondering, and even if you weren’t).

Don’t just take my word for it…

Francesca Hadland is a writer and creative living in London with her cheese-hating boyfriend and her kitten, Pudding. She enjoys writing (of course), reading (no surprises) and interior design, and possesses a penchant for shopping that simply can’t be tamed (though many have tried). Now that you’re caught up on the essentials, let’s dive a little deeper…

Cesca is passionate about harnessing the unique essence, values and culture of brilliant brands into her writing. She can help businesses find their voice, incorporate SEO where necessary, transform emails with a word and bring campaigns to life across digital and physical channels.

So far, she has worked with some of the UK’s leading names in British luxury retail including Bridgman Luxury Furniture and Holloways of Ludlow. Unlike other creatives, her insider knowledge and experience afford her a deep understanding of client needs, ensuring her work is consistently aligned to achieve their goals, be they conversion, awareness or growth.

Approachable, self-motivated and hard-working, Cesca loves collaborating within teams and across departments to continuously indulge her natural curiosity and constant growth mindset.

She is also part of Word Tonic, a community for up-and-coming copywriters, where she regularly connects with industry peers and attends Q&As with seasoned writers from brands like Chanel, Oatly and Apple.

Alongside her copywriting responsibilities, Cesca works within wider marketing and PR teams to bring campaign briefs to life through industry-leading content calendars and compelling multi-channel social activations. Her articles and expert commentary have landed her features in Ideal Home, The Independent, The Express and more, which has been a particular highlight.

She has worn many hats, but prides herself on her immaculate copy created out of originality, flair and a genuine love for her craft.

Cesca is to copy as cheese is to macaroni…

(YUM.)

Like taking a plain old piece of pasta and transforming it with decadent deliciousness, I whip up wonderful words and conceptual creative more satisfying than a piping hot bowl of mac n’ cheese.

From headlines to taglines to tones of voice, I make sure that every word pays off as perfectly as a cheese pull so satisfying it’s enough to make Gordon Ramsay weep.

NB: if you don’t like cheese, ignore the above references to said dairy offender and replace with something you do like. No judgement here.