![](https://francescahadland.com/wp-content/uploads/2023/11/Add-a-heading-1000-x-625-px-2.png)
SPEC WORK
Cookies at 3am.
CHALLENGE: Create a selection of social posts promoting Insomnia Cookies launching in the UK targeting a Gen-Z audience.
APPROACH: Using existential Gen-Z humour and memes to contrast the incredible challenges we face in adulthood with the ridiculous convenience of having cookies delivered at 3am. Life sure is funny.
![](https://francescahadland.com/wp-content/uploads/2023/11/1-1-1024x1024.png)
![](https://francescahadland.com/wp-content/uploads/2023/11/Cookies-576x1024.png)
![](https://francescahadland.com/wp-content/uploads/2023/11/Screenshot-2023-10-03-at-14.11.57-1024x517.png)