![](https://francescahadland.com/wp-content/uploads/2023/11/Add-a-heading-1000-x-625-px-6.png)
SPEC WORK
It’s time to get high…
CHALLENGE: Create a social ad promoting Ryanair in a fun, Gen-Z tone of voice that matches their what you see is what you get vibe.
APPROACH: Using existential Gen-Z humour and memes to contrast the incredible challenges we face in adulthood with the ridiculous convenience of having cookies delivered at 3am. Life sure is funny.
![](https://francescahadland.com/wp-content/uploads/2023/11/Get-HIGH-1024x1024.webp)
![](https://francescahadland.com/wp-content/uploads/2023/11/LETS-GET-HIGH-jpg.webp)