How to become a copywriter…

CHALLENGE: As part of the Word Tonic ideation group, ideate a step-by-step guide highlighting how non-Word Tonic members can become copywriters.

APPROACH: Targeting Gen-Zers beginning their journey into copywriting, my step for the sarcastic Word Tonic guide centres on how expensive and exploitative a lot of courses are versus Word Tonic’s very reasonable membership costs. And, as a Gen-Z myself, I introduced an air of irreverence by assessing the value for money in terms of how many Tesco meal deals your membership can buy. Because for some reason, that’s how I work out whether I want to spend my money on something. And apparently I’m not the only one.